Branded Content
Creative, compelling storytelling
We develop branded content with the same discipline as television. Ideas are built with a clear structure, a defined audience, and a plan for how they run across platforms.
The shift is towards ongoing output rather than one-off campaigns. That means creating content people return to, not just watch once. From standalone films to repeatable formats, we develop ideas with longevity and distribution in mind.
This allows brands to build a collection of work over time, rather than isolated pieces of content.
What We Do
• Creative Strategy – Developing ideas, series concepts and formats based on audience, platform and brief
• Production – Delivering projects from development through to filming, including casting and talent management
• Editing and Versioning – Structuring content to allow for multiple edits, outputs and cutdowns across platforms
• Channel Creation and Management – Advising on the setup and ongoing management of YouTube and social channels, including connecting with partners to establish and run them
Content Highlights
• Short and long-form branded films
• Series and repeatable formats
• Talent and editorially-led content
• Multi-platform delivery from a single production
• Channel creation, management and strategy
Why Smalltown
We build content that is structured to run, giving brands a body of work that grows in value over time.